June's Journey Web Store

June's Journey Web Store sells mostly the same items as the in-game store, providing the same categorization and iconography as used in the in-game store as well. The web store experience is a portrait-optimised version optimised for mobile web browsing, in contrast to the landscape in-game version.

Pricing and quantities of the web store items differ from the in-game items, so it's harder to make direct comparisons on the value-add from the web store purchases.

The items purchased from the web store are delivered in-game as 'Special Delivery!' letters. This is a nice way of providing purchases made outside of the game to the player in a convenient moment when the player chooses to claim the items. Games with multiple offer popups and event notifications at the start of the game can already be quite overwhelming, so having player choose when to claim the items reduce the amount of popups pushed to the player and gives the player a clear recognition of the purchase: "this is the purchase I made earlier in the web store".

Altogether the web store user experience and purchase flows match the in-game experience, although for a less frequent and casual purchaser, depicting the value-add from web store purchases requires strong mathematical skills.