D2C Watch
Monopoly Go! - Red dot of steering
How Monopoly Go! uses the red dot to guide players to their webstore
D2C Watch keeps an eye on the market
Short notes on mobile game web stores, lifecycle loops, and direct-to-consumer (D2C) tactics.
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D2C onboarding is starting to look AI-native
AppCharge's hosted MCP server as a signal that D2C setup is moving closer to developer workflows.
Merchant of record meets alternative iOS marketplaces
Xsolla and Skich pairing merchant-of-record payments with an alternative mobile marketplace.
Web shop revenue is moving into the attribution stack
Xsolla and Tenjin integration to connect web shop purchases with mobile marketing performance.
Xsolla Ads ties rewarded growth closer to first-party data
Xsolla Ads as a move from offerwall inventory toward a broader player growth engine.
DoubleDown puts D2C revenue share in the foreground
DoubleDown's Q1 44% D2C revenue is showing how visible off-store revenue is becoming in social casino.
Playtika shows what mature D2C scale can look like
Playtika's record Q1 D2C revenue at ~40% share as a marker for how large the channel can become.
The web shop race is moving toward instant launch
ONE Store and Xsolla both signal faster, more packaged paths to game web stores.
D2C is moving from side project to operating model
2026 is the year when D2C becomes a formal commercial function, not just a payment workaround.
Web shops are becoming compliance surfaces
AppCharge's Utah SB 142 update is a reminder that D2C stores inherit policy, age, and consent requirements.
Anti-steering pressure keeps widening the web checkout lane
US Android external purchase options add continued pressure behind web checkout adoption.
Unity launches a D2C commercial solution
Unity hops on to the D2C bandwagon and launches and end-to-end solution for building digital storefronts.
Doors wide open for D2C adoption in US/iOS
In the case Epic vs. Apple, judge rules Apple to allow commission-free out-of-app purchases.