Monopoly Go! - Red dot of steering

Monopoly Go!'s web presence at monopolygo.com, titled "Tycoon Club" for the players, is part of the game's online presence since day 1. Players are drawn to Tycoon Club and all the way to the Monopoly Go! webstore with the guiding "red dots". It is nothing new in mobile games, to highlight "there's something new" with a red dot, when it comes to for example in-app events. However, I find it a novel approach to have the "red dot" constantly gleaming in the hamburger menu (aptly now taken over by the Krusty burger) steering users to Tycoon Club with a persistent "red dot". And to be fair, it is very likely that there is a new offer waiting for a player in Tycoon Club, given the constant stream of offers being pushed to players.

When players are taken to "Tycoon Club" from the game, essentally to monopolygo.com, they are taken to the front page, a news-section of Monopoly Go! This is a standard way of adhering to the platform steering rules. Then another red dot in the menu guides the player to where the value is.

Even with the offer carousel, the second and third offer are highlighted with a "red dot". Monopoly Go! is very generous in using that pattern to draw users attention - and teaching users to click on the "red dots" to always discover something new and worth checking.