Monopoly Go! - Prestige with the invitation only Tycoon💎Club

Monopoly Go!'s Tycoon Club feels like a natural extension of the game on the web. It provides players with news around the game and players can share their player status and achievements from their profile in Tycoon Club.

What's special about Tycoon Club, is that the web store, rewards and loyalty features become available to players only through an invitation in the game. While the threshold for receiving the invitation is a well known secret, it doesn't take away from the feeling of exclusivity, once you actually receive it.

Unlocking new features in Tycoon Club, like the Tycoon Club loyalty points, is done with a very clear onboarding. The user experience is something akin to traditional in-game first-time user experience (FTUE) flows, but rarely seen with web sites. Players are given a starting balance for the loyalty points to be instantly consumed in the web store.

The onboarding flow continues, making sure players get acquainted with all the newly unclocked features, like new ways of earning daily rewards with the daily wheel.

The onboarding flow is fairly long - but certainly covers all of the new club benefits for the player. And finally a reminder how to access all these new perks.

All in all, the invitation only Tycoon Club creates a nice feeling of prestige for the player. The onboarding flow captures key behavioral loops of earning and spending on the web, making sure players have multiple recurring reasons for visiting Tycoon Club, and the mechanics in their muscle memory.