Unity launches a D2C commercial solution

Unity has launched "Unified Digital Stores", with which developers can now build, manage, and optimize their own digital storefronts and catalogs (across mobile, web, and PC) directly from a single Unity Engine dashboard. This eliminates the need to manage different SDKs, payout systems, and platform-specific rules for every device.

Unity is hopping on board capitalizing on the "Open" App Stores, making a move into the web store market. As over 70% of top mobile games are built on Unity, in theory this tool gives developers an instant, streamlined way to sell directly to players without platform restrictions.

The commerce solution is done in partnership with Stripe. Stripe manages global payments, fraud detection, disputes, and regional taxes behind the scenes for developers building payments with Unity.

The tool is currently in a limited "early access" phase with select customers to verify performance and scaling before its full general release. This is an interesting move from Unity, essentially bringing them one step closer to owning a full developer ecosystem from development, ads and now to end-to-end payments, potentially paving the way for indepdent distrubution as well.

Source:

• Unity: Native cross-platform commerce management launched