Unity partners with Coda to provide a turnkey web store solution

Coda is integrating its global web store platform directly into Unity’s existing In-App Purchasing (IAP) SDK workflow. This allows, according to Coda and Unity, developers to launch a secure, branded, out-of-app web store and manage their entire digital catalog (across mobile, PC, and web) using just a few lines of code from a single dashboard.

This partnership further strenghtens Unity's position to take a stronger stance in the constantly evolving D2C landscape. It will be interesting to see which publishers are the ones utilising this solution. The largest publishers with the largest chunk of revenue are likely to continue pursuing their own development on D2C, while mid-size publishers also likely already have bespoke solutions either already built in-house or together with the growing number of D2C players in the market.

Source:

• Coda: Announces web store partnership with Unity